Peter Levin’s Rethinking Markets

Maligne Lake

Academic Identity

I am assistant professor of Sociology at Barnard College. My book (and my dissertation research) is a comparative study of technology and futures trading, an ethnography of open outcry and electronic traders. My current research is on how art specialists price cultural commodities, particularly how categories and commensuration work in the secondary/resale fine arts market. I teach courses in economic sociology, organizations, and gender.

Professional Identity

I occasionally consult, focusing on organizational change, the future of technology and financial markets, and environmental markets. I do strategic assessments of markets, technology and organizational design, with qualitative and quantitative components. If you are interested, please email me.

Personal Identity

I grew up outside Chicago, and went to school(s) at Wesleyan University, USC, and Northwestern University. I currently live in New York, with a partner who is a marketing manager for an educational nonprofit. I love movies, like to cook, and I can do a mean lindy swing out. I am INTP.


May 23, 2008

brand timeline

Filed under: Uncategorized — Peter @ 10:34 am

I sometimes imagine doing an exercise where students would write down in a journal all the advertisements they see in a 24hr time-span. Every single one, including logos, brands, commercials, street signs. Anything bigger than an identifying mark for a store or object, anything that aims towards informing you about the company behind the object rather than the object itself. Of course fuzziness would have to be worked out (which itself would be part of the exercise).

In my mind, it is not as cool or clever as this. But more complete.

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